Our Story

Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991. With a lifetime of pet ownership and pet food manufacturing in their blood, the Chester family have been meeting the nutritional needs of cats and dogs worldwide
for 30 years.

In 1996 after five years of supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for supply of pet food to Her Majesty Queen Elizabeth II. Only 800 companies worldwide are granted a Royal Warrant, an honour of the highest magnitude for which we are proud to have held for over a quarter of a century. The Royal Household acknowledges the commitment of Judge’s Choice Petfood Ltd in providing the highest standards of service, quality and excellence.


Our Company Values

Our ethical values of Family, Quality, Sustainability and Authenticity are the foundations of our business.

Family – We care about who we work with and how our brands are represented. We look to build long lasting relationships with companies that align with our beliefs and social responsibility.

Quality – The food we make is the heart of our business and as such, we only use the best products and make nutritionally balanced food. No fillers or bulking agents enter our recipes.

Sustainability – We only use products from sustainable sources and have been using only recyclable packaging for many years. We all have a responsibility to this planet and the future generations who will care for it.

Authenticity – We strive for transparency in all business conduct and are proud of the openness and longevity of the business relationships we have with our customers.



Our Management Team

The people behind Judge’s Choice


Brendan Dawson


Brendan Dawson was appointed in October 2019 as Commercial Director and became Chairman in January 2020. Brendan has worked in Industrial Relations, and forged a hugely successful 25-year career in Financial Services. Brendan is an entrepreneur and has a love of animals. This job allows him to focus on both.

Chieko Chester


Chieko Chester spent over a decade leading teams within the UK and EMEA advertising & marketing sector for IBM before joining Judge’s Choice as Marketing Director. Chieko took over as CEO in early 2018 and has been the driving force in implementing strategies that continue to expand and grow Judge’s Choice.

James Chester


For almost 40 years, James Chester has worked within the pet industry. James’ background is in commercial sales. After successfully selling other brands for many years he formed Judge’s Choice in 1991. James has continued to create many new products as well as consulting for other well-known brands.



Hiroko Chester


Hiroko Chester – with her husband James – founded Judge’s Choice in 1991. She has worked on the development of many of Judge’s Choice products and has been an integral part of the growth strategy that Judge’s Choice has enjoyed, especially in the Asian markets.

Stu Walker


Stu joined Judge’s Choice in 2018, initially as a consultant to work on technical infrastructure and streamlining retail product flow. He joined the management team at the start of 2019 taking responsibility for developing the retail side of the business. Stu comes to Judge’s Choice with a wealth of experience as a successful entrepreneur.

Carol Dawson


After a career spanning 25-years in media and advertising, Carol worked at UBS Private Bank and subsequently in a small family office, both roles in client relations. Carol joined Judge’s Choice in October 2019 and brings a wealth of PR, media and advertising experience to the business.