Judges Choice Royal Warrant

Our Story

Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991.

In 1996 after five years of supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. Only 800 companies worldwide are granted a Royal Warrant, an honour of the highest magnitude for which we are proud to have held for over a quarter of a century. The Royal Household acknowledges the commitment of Judge’s Choice Petfood Ltd in providing the highest standards of service, quality and excellence.

Judges Choice Royal Warrant

Our Mission

To provide sustainable animal nourishment perfected for each individual lifestyle.

Our Vision

Leading the way within the pet industry by making the concept of sustainability normal practice rather than just a marketing story.

Our Values

Our ethical values of Family, Quality, Sustainability and Authenticity are the foundations of our business.

Our Journey

1991

Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.

1996

After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.

2012

Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.

2020

Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.

Pet Quip Gold Winners Logo

2021

Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.

Our Journey

1991

After supplying the Sandringham Royal Household with Country Pursuit for 5 years, James Chester was granted the Royal Warrant from HRH Queen Elizabeth II which has been renewed every 5 years since.

1996

Judge’s Choice was founded in Norfolk by James & Hiroko Chester. Country Pursuit is the first brand to be introduced to the market.

2012

Judge’s choice introduces the brand Nature’s Harvest to market. This range includes a grain-free offering, one of the first grain-free wet dog food offerings to be introduced to shoppers.

Pet Quip Gold Winners Logo

2020

Judge’s Choice is acknowledged with a pet industry Pet Quip Gold Award.

2021

Judge’s Choice relaunches the Nature’s Harvest range with a fresh look and feel celebrating the most popular breeds of domestic dogs.

Our Team

The people behind Judge’s Choice

Chieko Chester

CEO & National Accounts

Ex IBM, 25 years of brand & marketing experience.

Stu Walker Judges Choice

Stu Walker

COO

30 years of supply chain & front line operational expertise.

James Chester Judges Choice

James Chester

Founder

50 years experience in product, sales & business development within the pet industry.

Brendan Dawson Judges Choice

Brendan Dawson

CHAIRMAN

Business entrepreneur with 40 years of finance and accounting experience.

Carol Dawson Judges Choice

Carol Dawson

BRAND DEVELOPMENT & PR

Public relations & advertising specialist with over 25 years experience working across finance, private office & media houses.

Sam Thompson Judges Choice

Sam Thompson

Independent & Wholesale
Business Development

15 years of sales & business development experience in the FMCG industry.

Wendy Heaseman Judges Choice

Wendy Heasman

Quality, Technical & Legal

25 years of experience in strategic process management.

Katie Balmer Judges Choice

Katie Balmer

Customer Services

15 years of experience working in customer relationship management.