Nature’s Harvest, one of the pet food brands of Judge’s Choice Petfood Ltd, holder of the Royal Warrant, has unveiled a new brand design, based on dog portraits of some of the most loved dog breeds in the United Kingdom. The unveiling took place at the beginning of February when the new brand packaging became available to the general public through wholesale and retail channels. The new Nature’s Harvest rebrand covers 11 hypoallergenic, wheat-gluten and grain free wet dog food products across all life stages and includes 9 air-dried hypoallergenic treat products.
Quote from Chieko Chester, CEO Judge’s Choice Petfood Ltd:
“This brand re-design has been a labour of love with each member of my business choosing the dog portraits they wanted to see on the Nature’s Harvest packaging. I’m immensely proud of what we have created as a business community and the clarity of the pack design, with the added element of the QR code for these requiring more information.”
The Nature’s Harvest range maintains its extremely popular recipe formulation, with the new packaging continuing to be made from environmentally friendly materials. Every effort has been made to make the packaging as clear and easily identifiable to the consumer as possible. QR codes on the packaging allows consumers to scan and access further information on Nature’s Harvest web pages including recipe formulation and feeding guidelines specific to each product.